GOLDHAWK WAS interested to spy that a company called Dtat Ltd has just been wound up by its owners, who have scooped a fair few bob as a result. It turns out that Dtat is the company behind the high-profile ESL jewellery shop just off Grafton Street, on Chatham Street, D2. There has been a quiet change of ownership here.
ESL was a name once associated with jeweller Emma Stewart Liberty, who ran her eponymous business with partner Paul Wokcik in the nearby Powerscourt Townhouse Centre for many years up to the late 1990s. That company, however, was officially wound up back in 2010.
In the same year, Deirdre and Alex Taylor incorporated their own company, Dtat, with each holding 50% of the shares. This entity also registered the business name ESL Jewellery, registered at the Chatham Street outlet, which is next door to the popular and long-established Neary’s bar. (The Taylors first registered the ESL Jewellery name back in 2003, which then had an address in the Powerscourt Townhouse Centre.)
Although at Dtat since 2010, according to his LinkedIn entry Alex held the job of sales director at Uppercross Enterprises Ltd (a distribution business for the plumbing and heating industry) from 2011 to 2018.
Clearly, business has been good on Chatham Street and recent Companies Office filings reveal that Dtat has now been wound up by the Taylors with a surplus of over €1m.
The Chatham Street store is, however, still very much in business and it turns out that a company called Swt Jewellery Ltd was incorporated six months ago by Dunboyne-based Audrey Hennessy and hubby Keith, who is a self-described “watch nut”. Swt is now registered at 2 Chatham Street, which is a familiar address for Keith Hennessy given that he has been head goldsmith at ESL for a number of years.
When it comes to watches, however, the market is getting pretty crowded, with Paul Sheeran having opened his upmarket luxury watch mall just a stone’s throw away at the other end of Chatham Street.